Discover Hillman Beer’s signature events throughout the year, from release parties to charity events, plus nearby accommodation recommendations for visitors to Asheville and Old Fort.
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Hillman Beer’s Annual Events: Join Us and Stay Nearby

At Hillman Beer, we’re more than just great brews—we’re a gathering place where family, friends, and community come together. Throughout the year, our Asheville and Old Fort locations host signature events that bring folks together over pints, good food, and shared experiences. Whether you’re a local or planning a visit to Western North Carolina, we’ve saved a seat for you at our next celebration.

Seasonal Release Parties

Each season brings new flavors to our taps, and we love celebrating these special brews with you. Our release parties are casual, friendly gatherings where you can be among the first to taste our latest creations while chatting with our brewing team about the inspiration and process behind each beer.

Spring releases typically feature lighter, refreshing options perfect for creek-side sipping as the weather warms. Summer brings fruit-forward and sessionable beers ideal for long afternoons in the sun. Fall welcomes our heartier options with notes of harvest spices and caramel, while winter introduces rich, warming brews that complement chilly evenings.

Release events often include special food pairings from our kitchen, with locally-sourced ingredients that complement the new beer’s flavor profile. These gatherings are the perfect way to experience our brewing philosophy in action—quality, comfort, and community in every glass.

Power in Pints: Drinking for a Cause

One of our proudest ongoing events is our “Power in Pints” program. On designated days throughout the year, we donate $1 from every draft beer, cider, or seltzer sold to support local nonprofits making a difference in our communities.

These events bring together beer lovers and community advocates alike, creating meaningful connections while raising funds for important causes. Past beneficiaries have included environmental conservation groups, animal rescues, education initiatives, and organizations supporting food security in Western North Carolina.

Watch our social media and events calendar for upcoming Power in Pints dates—your visit on these special days helps us give back while you enjoy quality craft beer and delicious food.

Live Music Nights

Both our Asheville and Old Fort locations come alive with the sounds of local musicians throughout the year. Our live music events showcase the rich talent of Western North Carolina in settings designed for both listening and conversation.

In Asheville, enjoy performances alongside Sweeten Creek, while our Old Fort location offers spacious indoor and outdoor settings by Mill Creek that create the perfect backdrop for live music. These events typically feature local acoustic artists, small bands, and singer-songwriters who enhance the welcoming atmosphere without overwhelming conversation.

Our music nights pair perfectly with our award-winning ESB, refreshing Kölsch, or Old Fort Original gold lager, creating evenings where good tunes, great beer, and friendly faces come together naturally.

Weekly Gatherings

Some of our most popular recurring events happen on a weekly basis, giving locals and visitors alike a regular chance to join our family:

Trivia Nights bring friendly competition and laughs as teams test their knowledge while enjoying our craft brews. Our pub-style comfort food—from grass-fed beef patty melts to house-made vegetarian options—fuels both brains and bellies during these lively gatherings.

Industry Nights offer special discounts to our friends in the service and brewing industries, creating a space where those who work hard serving others can relax and connect. These evenings have become community builders, fostering relationships across Asheville and Old Fort’s hospitality scenes.

Staying Nearby: Where to Rest After the Celebration

Accommodations Near Our Asheville Brewery

After enjoying signature events at our Asheville location, you’ll find comfortable places to stay just minutes away. The Biltmore Village area offers charming B&Bs and hotels within easy driving distance. Downtown Asheville accommodations put you close not just to our brewery but to all of Beer City USA’s attractions, with options ranging from boutique hotels to affordable chain lodgings.

For those seeking a more immersive experience, nearby rental cabins and cottages provide privacy while keeping you close to the action. Many visitors enjoy finding accommodations in the historic neighborhoods surrounding Biltmore Village, which combine convenience with local character.

Places to Stay Near Old Fort

Our Old Fort location offers a more relaxed pace, and nearby accommodations match this laid-back vibe. The surrounding area features mountain cabins, vacation rentals, and campgrounds that let you extend your visit with an outdoor adventure. The town of Black Mountain, just a short drive away, offers additional lodging options with small-town charm.

For those looking to explore both our locations during their stay, finding accommodations midway between Asheville and Old Fort provides the perfect home base for experiencing the distinct character of each brewery.

Plan Your Visit to Hillman Beer’s Events

Ready to join us for an upcoming event? Our Asheville location (25 Sweeten Creek Rd) welcomes guests Sunday through Tuesday from 11am to 9pm and Wednesday through Saturday from 11am to 10pm. In Old Fort (78 Catawba Ave), we’re open Sunday from noon to 9pm, Monday and Tuesday from 11am to 9pm, and Wednesday through Saturday from 11am to 10pm.

The kitchen at both locations closes at 9pm daily, so come hungry and leave happy. Well-behaved, leashed dogs are welcome in our outdoor seating areas, making our events truly family-friendly—furry members included.

We’ve created spaces meant for gathering, connecting, and celebrating together. From award-winning beers to locally-sourced food, from music nights to charity events, we’ve crafted experiences that reflect our commitment to quality and community. Come be part of our extended family at Hillman Beer’s next signature event—we’re saving you a seat at the table.