Discover exclusive brewer meet-and-greet tours in Asheville that give you behind-the-scenes access to the craft beer community. Connect with Hillman Beer’s brewing team and other Asheville beer creators for an authentic beer experience.
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Meet the Brewers: Specialty Tours Where You’ll Talk With Asheville’s Beer Creators

Ever wondered what goes on in the mind of a craft brewer? At Hillman Beer, we believe that great beer starts with great conversation. That’s why we’ve created special opportunities for you to sit down with the folks who make Beer City USA tick. Our exclusive brewer meet-and-greet tours offer something you won’t find on standard brewery visits—real conversations with the craftsmen who transform simple ingredients into award-winning brews.

Behind Every Great Beer Is a Great Story

The Asheville brewing scene isn’t just about what’s in your glass—it’s about the people pouring their passion into every batch. Our specialty tours take you beyond the standard tasting experience and invite you to sit across the table from the creators themselves.

When Brad Hillman started homebrewing in Brooklyn back in 2006, he never imagined he’d one day be sharing brewing secrets with visitors from across the country. Today, the Hillman family opens its doors to beer enthusiasts who want more than just another pint—they want connection.

These intimate gatherings happen at both our creekside Asheville location and our spacious Old Fort facility, giving you a chance to experience different brewing environments while hearing firsthand stories from the people who know beer best.

What Makes Our Brewer Meet-and-Greets Special

Unlike rushed production tours, our conversations with craftsmen focus on quality time with brewing professionals. You’ll sit down at our community tables—the heart of the Hillman experience—and chat with brewers about everything from recipe development to brewing philosophy.

Imagine sipping our GABF Gold-winning ESB while discussing the nuanced balance of traditional English brewing methods, or sampling our crisp Kölsch while hearing about the precision required to nail this classic German style.

These aren’t scripted presentations—they’re authentic exchanges where questions are welcomed and brewing curiosity is satisfied. You might find yourself deep in conversation about water chemistry one minute and swapping homebrewing stories the next.

A Taste of Brewing Knowledge

Each meet-and-greet includes guided tastings of our core beers like our award-winning ESB and Kölsch, alongside seasonal specialties that showcase our brewers’ creativity. And because great beer deserves great food, we’ll suggest perfect pairings from our scratch kitchen, like our grass-fed Patty Melt with ESB or house-made Reuben with Kölsch.

What makes these tastings unique is the context—hearing about fermentation temperatures and hop selection decisions directly from the people who made them brings a new dimension to every sip.

Join Our Community of Beer Enthusiasts

True to our community-focused approach, these gatherings often become more than just brewery tours. They’re places where friendships form over shared interests, where brewing tips are exchanged, and where the line between beer maker and beer lover blurs.

Whether you’re a certified beer judge or just beginning to explore beyond mass-market options, our brewers meet you at your level of beer knowledge—sharing insights without pretense or jargon that might leave you feeling lost.

After all, that’s the Hillman way—quality, service, comfort and community in every interaction, not just every pint.

Ready to Meet the Minds Behind the Beer?

Our brewer meet-and-greet tours run monthly at both locations, with limited spots to ensure everyone gets quality conversation time. Advance booking is recommended as these specialty tours fill quickly, especially during peak tourism seasons.

Want to make your Asheville beer experience truly memorable? Come sit with the craftsmen who are helping define Beer City USA’s reputation for excellence, one batch at a time.